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Vendor Profiles


Where Innovation and Experience Blend

General Mills – with its famous Gold Medal XXXX and Pillsbury flour brands – is a staple in any baking-focused business. And Sunrise Food Service is no different. In fact, for five years or more the Sunrise-General Mills relationship has grown steadily and gotten stronger each year. Today that thriving partnership makes getting cake mix, yogurt, corn meal – and, yes, flour readily available to Sunrise customers across Southern California.

General Mills Featured VendorMany of us consider General Mills a place for steady, traditional products and brands. While it is indeed Home to Betty Crocker, the Pillsbury Dough Boy, the Green Giant, and the Cheerio honeybee, General Mills has also been at the forefront of innovation since its beginnings in the 1860s. That’s more than 150 years of experience at breaking new ground. General Mills’ accomplishments include wide ranging developments such as flour mill ventilation and mill safety measures (shared openly with competitive mills across the country in the 1870s); precision torpedo machining during WWII; the first airplane black box flight recorder; and even Alvin, the deep water submarine that was first to examine the remains of the RMS Titanic.

Throughout the years, innovative General Mills products have ranged from Play-Doh to Monopoly, and waffle irons to the Easy Bake Oven. Which brings us back to food – always at the core for General Mills: among them Pillsbury ready-to-bake rolls, Bisquick, Wheaties, Cocoa Puffs and Trix, Haagen Dazs, Yoplait, Annie’s and Nature Valley.

At the core of General Mills food is baking and baking ingredients – the fundamental tools Sunrise and General Mills know you need for your busy holiday season ahead. From ready to bake products like Place and Bake Cinnamon Roll Twists and devil’s food cake mix to basic ingredients that let you be the innovator – like Pillsbury flour and corn meal, you are only a phone call away from Sunrise bringing these great products to your door.

Kraft Heinz Food Service Logo

Kraft Heinz joins Sunrise Preferred Vendors

Sunrise Food Service is pleased to welcome The Kraft Heinz Company as a preferred vendor. For decades, Kraft Foods Inc. and the H.J. Heinz Company have produced products and brands that are staples of the American restaurant scene.

The popularity of these brands established Kraft and Heinz as two of the premier food processing companies in the world. These two food giants merged in 2015, becoming the 5th largest food company in the world. This merger has helped Kraft Heinz continue to supply restaurants and customers with iconic food brands.

As an international producer of foods, Kraft Heinz is committed to providing high-quality products. They have developed dozens of recognizable foodservice brands. These brands include Oscar Meyer, Jell-O, Kool-Aid, Philadelphia, Planters and many more. Several of these brands have become synonymous with the product itself. People around the world commonly refer to any gelatin food product as Jell-O, and any colored fruit drink as Kool-Aid. This connection represents the strength of branding that The Kraft Heinz Company has worked to build for decades.

Our team is excited to offer your business a selection of delicious food products from The Kraft Heinz Company including our best-selling Philadelphia brand Cream Cheese and Philadelphia CheesKake Blend.

Sunrise Food Service is thrilled with the addition of The Kraft Heinz Company as a preferred vendor. We are looking forward to providing our customers with products from these powerful brands that have a special place in the diets and hearts of many Americans.

Mavalerio Logo

Create Culinary Masterpieces with Mavalério

Are you the Degas of Donuts? The Caravaggio of Cakes? The Picasso of Pastry? The Khalo of cookies?

Now you can create confectionery works of art – color palettes, textures, shapes and varieties – limited only by your imagination. Sunrise is proud to introduce our newest vendor partner, Mavalério, a global leader in confectionery toppings. With more than 50 years of experience, the Brazil-founded Mavalério is a household name throughout South and Latin America and was recently acquired in the United States by Wilton Brands.

Mavalério crafts 30 standard topping SKUs – from vibrant colored sugars, radiant sprinkles and nonpareils to fun crispies, unique shapes and bright holiday mixes, along with more than 350 special order options – from its US manufacturing facility in Virginia.  Initially, Sunrise is focusing on stocking selective standard and seasonal toppers.  Availability of special-order colors or shapes will be subject to vendor minimums and customer commitments.

With a focus on quality, Mavalério’s products are lower than many confectioners in fat, and baked instead of chilled – which pays off for bakers as their colors deliver less bleed (no tie-died bakes!) and retain their shapes even as inclusions.

“We are thrilled to be working with Sunrise in Southern California,” says Dan Coutinho, Mavalério’s national sales manager.  We know that there are no products as good as ours in this important marketplace and couldn’t be happier to work with an organization like Sunrise that knows the bakery segment so well and is laser focused on meeting their ingredient needs.”

So, whether you are creating pink Valentine heart cookies beaming with red, white and pink hearts, or enticing frosted donuts with a splash of rainbow nonpareils, Sunrise and Mavalério offer the tools to bring them to life.

Ask your Sunrise sales rep to learn about our selection of beautiful Mavalério toppings.

Belgioioso Cheese Company

BelGioioso Delivers Authentic Italian Culture in Every Bite

Born and raised in Italy, a fourth-generation cheesemaker named Errico Auricchio moved to the US in 1979 with a dream of expanding his family’s cheesemaking businesses. With the growing US demand for Italian cheeses, Errico introduced his own brand, BelGioioso, meaning “beautiful and joyful.” His goal: create the best hand-crafted Italian cheese in the US.

Forty years later, Errico’s dream is reality. BelGioioso, pronounced “Bel-Joy-Oso,” is an award-winning cheese processor that specializes in producing rich, delicious Italian cheese. A family-owned and operated company, located in Green Bay, Wisconsin, BelGioioso is committed to its roots.

BelGioioso continues to craft authentic Italian cheese using the best local ingredients. With strong local farming partnerships, BelGioioso invests in premium milk featuring higher butterfat and protein levels. This produces high performance and superior flavored cheese. BelGioioso relies on natural brining and traditional aging to guarantee consistent flavors across their collection of 28 Italian cheeses. These authentic artisanal processes have heled BelGioioso realize Errico’s dreams.

Sunrise Food Service carries eight Belgioioso cheeses, including crumbly gorgonzola, parmesan, mozzarella curds, fresh mozzarella and mascarpone. Mascarpone is a beloved favorite among bakers – often included in tiramisu and cream puffs. All of these cheeses are wonderful components to the pastries and desserts commonly made by Sunrise customers. Parmesan is used in savory breads, and mozzarella curd is popular in ethnic pastries.

“We have had a fantastic experience working with the Sunrise team,” said Danielle Shaeffer, Belgioioso’s rep in California. “With their support, we have broadened our reach, gained traction and are looking to expand our product selection in the near future.”

Whether crafting a flaky, savory pastry or a delicious, decadent dessert, BelGioioso provides the rich flavor of Italy that will help your operation form “beautiful and joyful” baked goods, just as the name promises.

Ask your Sunrise sales representative to learn more about how BelGioioso products can improve your baked goods!