Bakeries have the unique opportunity to brighten the day of any customer with a single bite. Enjoying a perfectly-frosted, luscious piece of cake is more than a simple dessert; it is an uplifting experience that immediately brings a smile to the face. The current environment demands that bakeries find new ways of reaching customers and providing this important value.
Bakeries must be aware of top trends to adapt their collection of scrumptious sweets and fully satisfy customer expectations. Here are three trends to follow that will deliver more customers to your doorstep:
- The use of flowers in design: Floral arrangements are in-style – delicious baked goods that feature elegant floral patterns will quickly draw the eyes of any customer. Be sure to use vibrant colors and rich pastels throughout your menu, as colorful, tasty goodies are an irresistible combo.
- Utilize social media: There are over 80 million Instagram posts that include #cake – meet your customers where they are and upload enticing images of your best cakes. Your business can use social media to showcase colorful cakes, cupcakes, cookies and more that will have customers salivating. It also provides an opportunity to communicate your message and what sets YOUR products apart from the competition.
- Limited-Time, Seasonal Offers: To many, holidays are defined by tasty flavors that are highlighted throughout the season. For example, pumpkin immediately associates with October just as eggnog does with December. Get creative and offer seasonal baked goods to capitalize on this seasonal demand. Highlighting your menu with limited-time offers heightens the need for customers to try your pumpkin pie or eggnog muffin before the season ends.
Of course, retaining these new customers depends on providing robust flavors and perfect texture in every bite, and Sunrise Food Service is here to help. We make it easy to produce tasty goodies that your customers will love. Our product catalog features all the essential ingredients – quality flour, fresh eggs, colorful sprinkles – to form menu favorites overnight.
Get ahead of the trends and stock your shelves with superior baking products from Sunrise!
Information courtesy of GNT USA, Inc.