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The COVID-19 pandemic has touched the lives of millions, including members of the “Class of 2020.” This year’s high school and college graduates are celebrating their milestone achievement in a variety of alternative ways – from drive-through celebrations to virtual parties with family and friends. Creativity is today’s mandate for appropriate celebrations in these uncertain times – and people are rising to the occasion. With all of these innovations however, a common theme among many of these festivities is the expectation for a custom cake. There is no better way to excite the graduate in your customers’ lives than the

Customer demands are changing weekly with the current restrictions of the COVID-19 pandemic. Here are three tips to help your bakery thrive during these uncertain times: Optimize In-Store Management Rearranging your traditional hours to allow extra time for new hygiene measures and ensuring your team’s safety is vital. Also, look at your recent orders and analyze how your customers’ purchasing trends have changed since the outbreak. Your team can take action on these trends, such as highlighting and promoting the most popular menu items. Maximize the Efficiency of Your Pick-up and Delivery Offer customers the ability to pick-up orders at

Mother’s Day celebrations during the COVID-19 pandemic are likely to look very different for your customers this year. More than ever, customers will be looking for easy and fun ways to celebrate. For bakeries to succeed, they have to provide convenient and creative baked goods that will bring a smile to Mom’s face. This Mother’s Day calls for bakers to “think outside the cake” – promoting unique and innovative treats. With extreme limitations on large gatherings still in effect, traditional cakes will be too much for intimate family celebrations. Smaller, “grab-and-go” items that feature more versatility are in high demand

Household cleaning products are in high demand and widely unavailable due to the current COVID 19 pandemic. This has made it difficult for operators to properly clean their facility. The Centers for Disease Control (CDC) suggests that bleach is capable of killing dangerous bacteria (E-Coli, Salmonella, Streptococcus), as well as contagious viruses like the common cold, flu, and COVID 19. This means bleach is an excellent alternative for disinfecting common surfaces. Soap and water can also be used to clean surfaces, and adding bleach is suggested if appropriate for the surface. When using bleach, follow these steps to safely disinfect

Foodservice is being significantly impacted by COVID 19 – restaurants, bakeries and cafes are working through rigorous safety guidelines. Even with these challenges, operators can take the following steps to remain safe and be successful. Sanitation discipline is essential. Demand strong personal hygiene, encouraging constant handwashing especially from employees who handle food. Gloves should be worn in the kitchen to limit personal contact with food. Use effective cleaning agents on packaging and common surfaces. Keep your employees and customers safe – and your operation running. Adopt an effective online ordering system. Easy, effective, mobile ordering must be a priority. Offer