Convenience and Creativity Combat COVID-19

Mother’s Day celebrations during the COVID-19 pandemic are likely to look very different for your customers this year. More than ever, customers will be looking for easy and fun ways to celebrate. For bakeries to succeed, they have to provide convenient and creative baked goods that will bring a smile to Mom’s face.

This Mother’s Day calls for bakers to “think outside the cake” – promoting unique and innovative treats. With extreme limitations on large gatherings still in effect, traditional cakes will be too much for intimate family celebrations. Smaller, “grab-and-go” items that feature more versatility are in high demand among customers. Delicious sweets such as fruit pies, banana bread, and muffins can be enjoyed as desserts or featured in a festive holiday brunch. Your customers will truly appreciate anything that makes their life simpler, especially when it is in the form of a sweet, tasty goodie.

In many households, Mother’s Day 2020 will be celebrated without the traditional assortment of balloons and flowers. You can provide the color for the holiday by embracing vibrant, pastel colors into upcoming product offerings. Customers will be drawn towards cookie decorating kits or extravagant cupcake designs that imaginatively incorporate vivid shades of blue, pink and yellow.

You could even take a stab at humor with cakes designed to look like toilet paper rolls or crème brûlée festooned with face masks.

Please contact your Sunrise sales rep for the ingredients and inspiration to make sure your customers experience an innovative – and maybe isolated – Mother’s Day!